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A 22-year-old university student, earbuds in, walking through a crowded city. Instead of the latest chart hit, they’re blasting All That She Wants by Ace of Base or Haddaway’s What Is Love. On TikTok, they’ve just shared a clip of their friends dancing to a 90s Eurodance track they discovered on a retro playlist. They […]

The live music industry in 2025 is facing one of its toughest challenges in decades. Reports from across Europe and North America show a wave of cancellations, with dozens of festivals disappearing from the calendar due to rising production costs, extreme weather risks, and tightening margins. The decline of music festivals in 2025 has become a headline topic, sparking questions about whether audiences are losing interest in live events.

Why booking a 90s artist is smart business and what you need to know to do it right What It Really Takes to Book a 90s Artist Today Booking a 90s artist today isn’t just about securing a recognizable name and playing a few nostalgic hits. In today’s entertainment landscape, audiences expect a 360 experience […]

In today’s ever-evolving music industry, streaming is no longer just one of many revenue streams—it’s the core of how most music is consumed and monetized. With over 65% of global recorded music revenue now coming from streaming services, the question for most artists isn’t whether to be on these platforms, but which one deserves their […]

Some songs just work better when the sun comes out. “Beautiful Life” by Ace of Base is one of those tracks. With its bright sound and simple, optimistic message, it became closely associated with spring — a song that’s found its way into countless seasonal playlists, ad campaigns, and live sets over the years. The […]

Remember the infectious tune of “Please Don’t Go” from the early 90s? If you lost track of time and rocked the dance floors all night long on this Eurodance anthem, you’re familiar with the magic of Double You. Decades after taking the charts by storm, he’s still electrifying audiences—and Poise Artists is proud to offer […]

Sigmund Freud once said, “We must learn from the mistakes of others because we won’t have time to make them all ourselves.” This wisdom applies perfectly to event planning and artist booking. Every concert, from legendary festivals to infamous disasters, carries valuable lessons for those who create live experiences.   Live events are complex ecosystems […]

In 2025, digital marketing is evolving faster than ever. With global ad spending projected to surpass $1 trillion, businesses face the complex challenge of adapting to rapid technological advancements and meeting shifting customer expectations. Success in this competitive landscape requires a deep understanding of emerging trends, actionable insights, and the ability to create authentic connections […]

Elizabeth Mincu is more than just a businesswoman—she is a complex story herself. As the founder of Poise Inc., an internationally recognized agency specializing in marketing, artist booking, and artist management, Elizabeth represents a rare balance between an artist’s sensitivity and a CEO’s determination. A life dedicated to art, creativity, and the pursuit of meaning […]

A headlining artist touches down in a bustling city, greeted by a sleek, private car waiting to whisk them away. They’re on their way to a sold-out venue where thousands of fans eagerly await the performance of a lifetime. Everything, from the smooth check-in at a nearby luxury hotel to the sound reverberating through the […]