Puma and Pele
Inspiration, Marketing Puma and Pele Posted by Megrov on October 2, 2024 The $120,000 Shoelace: How Puma and Pelé Revolutionized Sports Marketing Introduction In the annals of sports marketing, few moments stand out as vividly as the one involving Pelé, Puma, and a simple act of tying shoelaces. This seemingly mundane action, performed during the […]