Elizabeth Mincu is more than just a businesswoman—she is a complex story herself. As the founder of Poise Inc., an internationally recognized agency specializing in marketing, artist booking, and artist management, Elizabeth represents a rare balance between an artist’s sensitivity and a CEO’s determination. A life dedicated to art, creativity, and the pursuit of meaning is reflected in how she has built her career and company—with passion, vision, and an extraordinary ability to connect people, ideas, and worlds.  

Today, Elizabeth splits her time between Dubai and Italy, where her recently acquired home on the tranquil shores of Lake Garda has become a source of inspiration and reconnection. This nomadic life, full of contrasts, has always fueled her creativity.  

From Poetry to Business: A Unique Story of Pushing Boundaries

Before bringing artists and brands onto some of the world’s biggest stages, Elizabeth spent most of her time immersed in art, poetry, theater, contemporary dance, and intense study. Writing verses in both Romanian and English, she explored the depths of human emotion—an artistic practice that would later define her creative approach to business.  

A graduate of the prestigious Queen Mary University of London, where she studied theater and music under renowned professors Nicholas Ridout and Jen Harvie, Elizabeth discovered the power of storytelling. Whether through poetry or performances, this skill would become the foundation of her success as a business strategist.  

Inspired by Art and Life – A Unique Blend of Artistic Romanticism and Strategic Realism

Elizabeth is deeply influenced by artists like Caspar David Friedrich, J.M.W. Turner, and Salvador Dalí, as well as thinkers like Simone de Beauvoir and Brené Brown. Throughout her life, she has been guided by a recurring theme inspired by Henrik Ibsen’s play, The Master Builder—a story about ambition and the fragility of promises.  

This mix of artistic romanticism and strategic realism defines her both as a leader and as an individual. “When you truly want to achieve something, you must eliminate fear and move forward. It’s a lesson that both art and life have taught me,” Elizabeth shares.  

Poise Inc.: From a Shy Dream to a Global Story  

Poise Inc. is more than an agency—it is an extension of Elizabeth’s vision: to create unique and memorable experiences. Founded with the desire to showcase artists and brands in an authentic way, the agency offers artist management, international bookings, and marketing for a diverse portfolio of brands.  

Collaborating with legendary 90s artists such as Haddaway and Snap!, Elizabeth has transformed nostalgia into sold-out shows across the globe. Events like the Kufstein Music Festival in Austria and the Nostalgia Lovers Festival in Morocco are just a few examples of the agency’s creative impact.  

A Visionary Leader, Supported by a Multicultural Team 

Elizabeth firmly believes in the power of teamwork. “I am only as good as the people I work with,”she says. The Poise Inc. team consists of professionals from different backgrounds, all sharing the same passion for quality and innovation.  

With a rare ability to combine artistic sensitivity with business discipline, Elizabeth runs Poise Inc. like a symphony—where every team member has a crucial role, and the outcome is a unique fusion of projects that exceed expectations.  

A Life Between Dubai and Italy: Contrast as a Driver of Creativity

Travel and constant change are essential for Elizabeth. While Dubai offers the fast-paced rhythm of business and global connections, Italy provides a space for introspection and creation. Her home on Lake Garda is where poetry comes to life again, and business strategies take on a deeply human dimension.  

“Lake Garda is where I reconnect with myself. The tranquility, nature, and history of the place inspire me to create and to continue growing—both personally and professionally.” 

Elizabeth Mincu – The Art of Building and Inspiring  

Elizabeth’s story is one of courage, vulnerability, and a relentless desire to create something meaningful. Through Poise Inc., she has successfully blended two seemingly opposite worlds—art and business—in a way that continues to inspire.  

For Elizabeth, success isn’t just about professional achievements; it’s about staying true to yourself in a constantly changing world. “Everything I do is deeply rooted in who I am. And that, I believe, is the key to any true success story.”

Article translated and adapted after an original article published on Perfecte.ro