Stories That Inspire: Elizabeth Mincu – The Art of Blending Vulnerability with Strategy in Business

Elizabeth Mincu is more than just a businesswoman—she is a complex story herself. As the founder of Poise Inc., an internationally recognized agency specializing in marketing, artist booking, and artist management, Elizabeth represents a rare balance between an artist’s sensitivity and a CEO’s determination. A life dedicated to art, creativity, and the pursuit of meaning […]
Puma and Pele

Inspiration, Marketing Puma and Pele Posted by Megrov on October 2, 2024 The $120,000 Shoelace: How Puma and Pelé Revolutionized Sports Marketing Introduction In the annals of sports marketing, few moments stand out as vividly as the one involving Pelé, Puma, and a simple act of tying shoelaces. This seemingly mundane action, performed during the […]