Spotify vs Apple Music: Which Platform Should Artists Choose in 2025?
In today’s ever-evolving music industry, streaming is no longer just one of many revenue streams—it’s the core of how most music is consumed and monetized. With over 65% of global recorded music revenue now coming from streaming services, the question for most artists isn’t whether to be on these platforms, but which one deserves their […]
Why “Beautiful Life” by Ace of Base is Considered the Soundtrack of Spring — And Why the Right Concert Setlist Makes All the Difference
Some songs just work better when the sun comes out. “Beautiful Life” by Ace of Base is one of those tracks. With its bright sound and simple, optimistic message, it became closely associated with spring — a song that’s found its way into countless seasonal playlists, ad campaigns, and live sets over the years. The […]
Bring Double You to Your Stage: The 90s Legend is Still Filling Venues Across the World
Remember the infectious tune of “Please Don’t Go” from the early 90s? If you lost track of time and rocked the dance floors all night long on this Eurodance anthem, you’re familiar with the magic of Double You. Decades after taking the charts by storm, he’s still electrifying audiences—and Poise Artists is proud to offer […]
Learning from the Hits and Misses through Case Studies: What Legendary Concerts Teach Us About Event Success
Sigmund Freud once said, “We must learn from the mistakes of others because we won’t have time to make them all ourselves.” This wisdom applies perfectly to event planning and artist booking. Every concert, from legendary festivals to infamous disasters, carries valuable lessons for those who create live experiences. Live events are complex ecosystems […]
2025 Digital Marketing Trends: Understanding What Drives Customer Engagement
In 2025, digital marketing is evolving faster than ever. With global ad spending projected to surpass $1 trillion, businesses face the complex challenge of adapting to rapid technological advancements and meeting shifting customer expectations. Success in this competitive landscape requires a deep understanding of emerging trends, actionable insights, and the ability to create authentic connections […]
Stories That Inspire: Elizabeth Mincu – The Art of Blending Vulnerability with Strategy in Business
Elizabeth Mincu is more than just a businesswoman—she is a complex story herself. As the founder of Poise Inc., an internationally recognized agency specializing in marketing, artist booking, and artist management, Elizabeth represents a rare balance between an artist’s sensitivity and a CEO’s determination. A life dedicated to art, creativity, and the pursuit of meaning […]
Beyond the Stage: How Our Booking Agency Handles Every Detail of Artist Logistics
A headlining artist touches down in a bustling city, greeted by a sleek, private car waiting to whisk them away. They’re on their way to a sold-out venue where thousands of fans eagerly await the performance of a lifetime. Everything, from the smooth check-in at a nearby luxury hotel to the sound reverberating through the […]
Building Bridges Between Artists and Audiences: How Booking Agencies help Event Organizers Create Unforgettable Concerts
A booking agency plays a pivotal role in creating an emotional connection between an event and its audience, transforming a night of entertainment into a memorable experience. Beyond the emotional impact, the right artist can significantly boost event revenue by attracting larger crowds, increasing ticket sales, and enhancing brand loyalty. Here’s how our booking agency […]
TikTok Under Fire: What Can We Learn? The Ban Debate, Its Addictive Design, Security and Global Impact
The debate surrounding TikTok bans goes beyond politics, delving into data security, national sovereignty, and the platform’s influence on global content. For a digital marketing agency, understanding these dynamics is crucial for guiding clients in navigating this shifting landscape. The Bigger Picture: Security and Control Governments worldwide have raised concerns about TikTok’s data practices […]
Human Copywriting vs. AI: How To Find The Right Balance
Picture this: A small agency lands a new client and needs a snappy ad campaign delivered yesterday. They turn to AI to generate ideas, generating out dozens of taglines in seconds. At first glance, the results look impressive—until a human copywriter steps in, noticing a subtle cultural nuance the AI missed. With a tweak here […]